NBA Canada Suffers Massive Data Breach

Exploit: Data Breach, Misconfiguration
Company: National Basketball Association Canada (NBA Canada)
Industry: Entertainment
Source: https://www.narcity.com/sports/ca/nba-canada-data-breach-reported-one-month-after-the-incident

An unauthorized user accessed a server managed by the NBA for its Canadian business efforts. The league quickly identified the intrusion and took the server offline, began an investigation, and hired cyber security experts to make further recommendations. However, these measures can’t retroactively restore users’ data integrity, nor will it negate the reputation damage that always accompanies a privacy breach.

The exposed user data includes names, addresses, email addresses, phone number, and other account-related information. Although the breach is limited to those who recently entered an online contest in Canada, this information is especially sensitive, and those impacted by the breach should take every precaution to ensure the long-term integrity of their credentials.

Digital platforms can be a great way to engage customers, but when data integrity is compromised, these initiatives can quickly become a liability. Therefore, cyber security needs to be the bedrock of any online engagement to ensure that such marketing efforts meet customers where they are securely, as opposed to manifesting into self-inflicted wounds on your company's reputation and customer engagement.

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More than ever, organizations of all sizes have been facing a historical rise in cyber attacks and data breaches. Talk to a cyber security expert today and find out how we can provide expert consulting and a portfolio of Cyber Security solutions designed to protect your organization against today’s most prevalent threats.